李义猛(校聘副教授)

部门(教研室)：贵州大学管理学院（工商管理教研室）

联系邮箱：ymli5@gzu.edu.cn;

研究方向：供应链管理，消费者行为，数字化营销

所（拟）授课程：《管理学学术前沿》《品牌管理》《博弈论》等

个人简介

李义猛，2020年4月于英国东安格利亚大学获得管理学博士学位，2020年6月入职贵州大学管理学院，校聘副教授。贵州省经济学会成员，重庆欧美同学会成员，第三十一届欧洲经济学年会组委会成员。英国科控集团咨询顾问，英国再生塑料企业99p Recycling limited，B2C平台建设顾问；遵义市红花岗区名城医院、仁怀市茅台镇酒零酒业有限公司咨询顾问。

学术期刊IndustrialMarketing Management,International Journalof Technology Management审稿人。

近期发表论文

1.Yimeng Li,Yu Xiong&Franco Mariuzz.The underexplored impacts of onlineconsumer reviews:

Pricing and new product design strategies in the O2O supply chain[J]International Journal of Production Economics,

2021.http://doi.org/10.1016/j.ijpe. 2021.108148(SCI, IF=5.134, JCR:Q1).

2.Lu Zhang, Feng-Wen Chen&Yi-meng Li.Value co-creationand appropriationofplatform-based alliances

incooperativeAdvertising.[J]IndustrialMarketingManagement,96(2021)213-225(SSCI, IF=4.695, JCR:Q2).

在审论文

1.Consumer uncertainty and online vofflinecompetition: Beneficialshowrooming.投稿于期刊Journal of

Business Research(SCI, IF=6.960).

2.Uniform Versus Discrimination Pricing Strategies for Omni-channel RetailingUnderSupply Chain Competition

投稿于期刊Electronic CommerceResearchandApplications(SCI, IF=3.8242).

学术会议

1.Yimeng Li, “How Do Information strategies online lead to Win-win situationwith freeridingproblems”presented

on 40^thISMS Marketing Science Conference. Temple University,Philadelphia,USA, June 13-16,2018.

3.Yimeng Li,“Online vOffline Product Information Provision and BeneficialFreeRiding”presented on

China Marketing International ConferenceatUniversity of International Business and Economics,won Outstanding Doctoral Dissertation.July 14-17,2017.

2.Yimeng Li,“Research on the supply chain service strategy ofproductInformationaffecting demand”presented on

13^thDoctoral Colloquium at University of East Anglia Norwich,won the Best Paper Award .Norwich,UK,October 17-19,2016.